The power of storytelling

Tuesday Tip #5 – The Power of Stories

Today’s tip is about harnessing the power of stories!

Anecdotes or short stories told in the context of sharing information have also been found to increase retention by up to 10 times. Some have described it as stories create ‘sticky’ memories, memories that stick. Also telling person centred stories, stories from real experience, stories with an emotional element have been found to release oxytocin in the brain of the person listening. Oxytocin release amongst other things can lead to motivation to help and make positive change – making story telling a powerful tool indeed.

So what do you need to do to become that story teller?

  1. Think about what is the message you want to convey?
  2. Mine your own memories or experiences to find one that shares that message. It might be from your personal life or your work life.
  3. Tell your story from the heart not the head, don’t be afraid to talk about you felt and relive that moment as you share it
Speak to a PeopleScape consultant today to find out the best way to use storytelling your organisation.


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